About Us

At NorthPull Winch Company we strive to create high quality, affordable machines, with the purpose of progressing the sports we love and creating new possibilities for athletes.

Our mission is to empower athletes with the ability to be more creative and more innovative with their riding then has ever been possible before. To think and to operate outside the box, to help athletes look at terrain and features in a new light--that’s what our products are all about. It’s a tool to progress the way we ride.

NorthPull Winches are custom built by hand in northern Michigan with high-end components. We’re proud of where we’re from, what we make, and how we ride. Feel the Pull.

 -Kyle LaLone, Owner